The Future Looks Brighter than Ever For the last century, Clorox has been an integral part of American households. But, it’s never been about just cleaning — it’s about striving. The Clorox Company has earned the trust and respect of people everywhere since we opened their doors in 1913. Bringing the cleaning and disinfecting power of bleach to the world. Helping out in wartime and natural disasters. Investing time and energy in everyday communities.