No matter how hard we all may try, it is human nature to judge a book by its cover.
So why not enhance the cover of every book to showcase what is inside?
Custom designed labels, stickers, tags, or promotions can give the customer an exceptional amount of important product information, but you can also maximize the potential of a label to create a lifelong and loyal customer.
StockPKG provides an incredible variety of traditional & unique label, sticker, and tag printing capabilities. But that doesn’t mean we are resting on our laurels, afraid to go outside of our comfort zone and get our hands dirty with a little R & D.
We provide customized packaging solutions for all our customers, even if we have to start from scratch to meet your needs.
Is your brand ready for a unique, custom printed design to help your company stand out & attract customers? Contact us today and get started with our easy consultation process.
Which Way Does Your
Label Need To Go?
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WHAT IS A PRESSURE SENSITIVE LABEL?
“Pressure sensitive” is a fancy way of saying a sticky label. PS labels have an adhesive coated on the back and adhere by rubbing or applying pressure to stick the label on a surface.
WHY DOES THE PRINTED COLOR LOOK DIFFERENT THAN ON MY SCREEN?
Printers and monitors produce color in different ways. Monitors use the RGB (red, blue & green) color model, which supports a wider spectrum of color and are backlit by light. Printers use CMYK (cyan, mangenta, yellow and black) which can produce most, but not all colors in the RGB spectrum.
In addition every monitor make and model is calibrated differently (like you would see with several different TV’s side by side in a store).
SHOULD I USE THERMAL OR DIRECT TRANSFER LABELS?
Thermal transfer printing uses a heat sensitive ribbon to produce the printed image. Typically used for longer duration applications, such as bar codes, bin labels in warehousing, and shipping labels. Lower in initial cost than direct thermal labels, but require a ribbon to print.
Direct thermal labels are used in disposable use applications, because over time, the label surface will fade. They will also turn black if exposed to extreme heat or UV rays. Direct thermal is perfect for inventory control labels that don’t need to last for a long time. The heat sensitive stock is more expensive, but no ribbon is necessary.
WILL MY OUTDOOR LABELS FADE IN THE SUNLIGHT?
Flexographic inks will fade over time, some colors more than others. Red and yellow are the worst offenders. While more expensive, screen printed labels are more fade-resistant. If you are concerned about fading, we can supply a screen printed label upon request.
WHAT ARE YOUR ART REQUIREMENTS?
Please continue reading below to get a FULL rundown of Art, Design, Font & More
Preferred File Formats:
StockPKG prefers the Adobe® family line of programs. For other programs, please save as an .eps or .pdf file with fonts outlined.
If You Are Using:
• Adobe® Acrobat®: Distill your file as a PDF with the following label specs. Job Options — “Print”; Fonts – “Embed all Fonts”; Color – “Color management turned off”.
• Adobe® Illustrator®: Please outline all fonts, provide linked artwork, and all supporting graphics. Do not embed the images. If you are using spot colors, please make sure your colors are saved as a spot color. Do not save as the Process (CMYK) version of the color.*
• Adobe® Indesign®: Supply all supporting files. Convert all text to outlines.
• Adobe® Photoshop®: Please send files in CMYK, not RGB. If any text changes need to be done on our end, we will need the fonts included with your file. All files should be saved with a minimum resolution of 300 ppi. Save raster files with a minimum resolution of 300 ppi. Save line art files with a minimum resolution of 600 ppi.
If a custom die is requested, please include a dieline.
* If an exact, accurate color match is desired/required, StockPKG must have the PMS colors expected. Colors from a computer printout will vary with different printers. Before sending your file, please print your color separations to be sure they print as intended.
We will not provide a proof unless otherwise asked. Proofs will be digital in nature and will be sent via email.
We can typeset text up to 10 lines, free of charge. Art charges are $60.00/hour.
Minimum point size is 4 pt for sans serif fonts, 6 pt for serif fonts, such as Times Roman, or 6 pt for reverse printing. Smaller type will fill in when printed. Process colors are not recommended for text. Use single colors for text to produce clean, sharp, easy to read print.
Minimum of 1/16″ to 1/8″ beyond the edge of the label is required. Borders must be 1/8″ wide with an additional 1/16″ bleed outside of the die cut. All copy needs to be 1/8″ from the edge of the die cut. No bleeds available on butt cut labels.
Graduated screens should range from 4% to 100%. Any values below 4% may not reproduce correctly, and leave hard edges or reduced quality.
Clear Labels For Glass
If you have a clear label going on glass, we recommend a white backup ink to improve readability. This can be printed as a “halo” around the printed image. It can also be as a partial background behind the printed image only (Not available on small type or detailed artwork).
Labeling Laws, Nutrition Facts, And UPC Codes
We are not experts on labeling laws for specific projects. Please contact the appropriate authorities for your product for applicable regulations. For most requirements, you can contact the Food and Drug Administration. The FDA regulates food, drugs, cosmetics, animal feed, medical devices, etc. UPC codes are issued and controlled by the Uniform Product Code Council. Click here if you need a UPC number. Click on “I need a UPC code.” DHEC regulates all warehouse labeling. Each state regulates their own DHEC. You will need to search for these regulations based on your business’s residence.
If setting traps, set black to overprint all colors. Traps should be a minimum of .5 pt. Spread the lighter color into the darker. Double check that your colors are spot color rather that CMYK, unless your job is process colors.
Designing for flexographic printing is not the same as for offset printing! Flexo has inherent differences such as the need for wider trap zones due to distortion factors, substrate stretch, etc. Flexo inks are transparent. Please follow these guidelines for the best quality label!
Art Can Be Sent On Disk Or Electronically. E-Mail to: email@example.com